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      Research: How Do I Find A Specific Report Type Or Topic In Retail Reports?

       

      There are a series of report filters within Retail Reports to help you find what you’re looking for. 

      • Click on the checkboxes to select your required filters. Within each filter dropdown, you can select as many boxes as you’d like.
      • To remove a filter, click on the checkbox again. 

       


      Filters can be used alone or together if you want to find something specific. However, it’s important to consider how they work together when selecting multiple filters.

      For example, if you select Report Type > Trend Alert and also select Topic > Color & Pattern, you will only return reports that are Trend Alerts with a focus on color or pattern. 

      Using the Report Type Filter

       

      The Report Type filter is located at the top left of the Retail Report landing page and contains a series of report types segmented under the headings Periodicals, Product & Trend, and Messaging. This includes navigation to specific regular reports as well as more encompassing styles of content. Report Types are mutually exclusive; each report can only be one type.

       

      Report Types

      Regular Reporting: Learn more in Research: Which Report Types Are Published Every Week/Month?

      • The Loop
      • Trending Digests 
      • What's Hot?

       

      Product & Trend: Learn more in Research: Which Report Types Analyze Product & Trend?

      • Trend Alert
      • Trend Focus 
      • Consumer Strategy
      • Regional Industry Reviews
      • Product Launch Trackers
      • Phasing Calendars 
      • Seasonal Buyers' Guides
      • Seasonal Newness: 
      • Seasonal Hindsighting
      • Watch & Listen

       

      Messaging:  Learn more in Research: Which Report Types Analyze Retailer Messaging & Consumer Moments? 

      • Retailer Messaging 
      • Messaging Trackers
      • Events & Opportunities
      • Consumer Moments
      • Consumer Moment Calendars

      Using the Topics Filter

      You can also narrow down reports by using the Topics filter. This allows you to hone in on your area of expertise. It can be used on its own or together with the Report Type filter. A single report can be associated with multiple Topics, for example, Apparel and Pricing & Discounting.

      Topics

      Accessories • Active & Sports • Apparel • Beauty • Black Friday • Color & Pattern • Denim & Fabric • Diversity & Inclusion • Festive • Homeware • Influencer • Intimates & Swim • Knitwear • Licensing • Pricing & Discounting • Subcultures • Sustainability • Tech & Social

       

      Using the Gender Filter

      Use the gender filter to narrow down reports by gender and demographic. Please note that reports are not mutually exclusive to one gender, which means that reports suitable for everyone will also be returned when you click a specific gender. 

      Gender Options: 

      • Men
      • Women
      • Boys
      • Girls
      • Mid & Mature Women
      • Mid & Mature Men
      • Teen Boys
      • Teen Girls
      • Genderless

      When looking at the Retail Report homepage, you’ll also notice that the report's gender is highlighted below each product card. 

      Using The Search Bar

      Use the search bar at the top of the page to search for specific keywords found across report types. Please note that report results returned are not prioritized -  the word searched for could be within the report or within the report title.