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      Research: Which Report Types Analyze Retailer Messaging & Consumer Moments?

       

      EDITED Research's messaging reports analyze retailer communications and important consumer moments. They utilize the EDITED Messaging product for communication visuals and analysis with EDITED Market data when relevant. Each report style has its own selector within the Report Type dropdown under the heading Messaging.

      • Retailer Messaging
      • Messaging Trackers
      • Events & Opportunities
      • Consumer Moments
      • Consumer Moments Calendars  

       

      Retailer Messaging

      Analysis of existing retailer messaging and/or advice on future communications. 

      Report topic examples include:

      • What’s New Across Activewear Communications?
      • How Is Festive Gifting Being Communicated? 
      • Global Messaging Strategy Guides

      Use these reports to become more market-aware, quickly spot new messaging trends, and plan your own communication content and timing. 

       

      Messaging Trackers

      Daily and seasonal trackers for product launches, communications, discount codes, and consumer events. Seasonal trackers include Black Friday, in which there is a daily commentary on retailer communications in the run-up to the event. Our year-round Daily Tracker highlights standout messaging and discount codes to help you stay on top of the most important happenings each day. 

       

      Events & Opportunities

      Published three months ahead of the month they focus on, Events & Opportunity reports profile the key consumer and cultural moments, themes, and dates for the period to help you prepare a consistent 360-degree communication strategy across emails, social media, website navigation menus, and homepages. 

       

      Consumer Moments

      Consumer Moments reports hone in on key holidays, celebrations, and major sporting events, such as Earth Month, Fathers’ Day, and Valentine’s Day. When relevant, key communication themes, messaging timings, discounts, and product edits are analyzed to provide insights to help you plan your messaging content, promotions, and timings for the following year. Reports are also updated closer to events with newly emerging influences. 

       

      Consumer Moment Calendars

      Annual calendars across sports, licensing, consumer moments and more, containing important dates you don’t want to miss. Holiday & Events and sustainability calendars include dates up to two years ahead.