Retail Reports
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      Research: Which Report Types Analyze Product & Trend?

       

      EDITED Research has ten report types related to products and trends, varying from a weekly to a seasonal publishing schedule. Analysis is grounded in EDITED Market data and paired with external influences such as runway and social media to provide a 360-degree view of products and trends. The overarching report types can be found in the Report Type dropdown under the heading Product & Trend. 

      • Trend Alert
      • Trend Focus
      • Consumer Strategy
      • Regional Industry Reviews
      • Product Launch Trackers
      • Phasing Calendars
      • Seasonal Buyers’ Guides
      • Seasonal Newness
      • Seasonal Hindsighting
      • Watch & Listen

      Trend Alert

      Quick responses to emerging trends, pop culture moments, subcultures, and product stories you need to know about. Use these reports to know what to communicate to your customer now or to use an open-to-buy budget if you have short lead times. 

      Trend Focus

      In-depth, data-driven analysis of product trends, categories, and the impact of runway trends and pop culture happenings on retail. These reports can influence both in-season adjustments and your longer-term assortment planning.

       

      Consumer Strategy

      Stay on top of industry shifts, successful brands, and white space opportunities with our data-backed Consumer Strategy coverage, published on an ad hoc basis as the industry evolves. 

       

      Regional Industry Reviews

      Quarterly regional analysis featuring macro geographical factors and key performance indicators with a forward view of events of importance per region. Use these reports for regional benchmark metrics, including arrivals, price, and discounting, in regions that you retail in or to inform future expansion strategies.  

       

      Product Launch Trackers

      This report is updated weekly with major apparel and footwear product launches, organized by month. It is a quick-to-view report to keep you informed of new collections and to help you plan your own launches. 

      Phasing Calendars

      Category analysis of arrivals, discounts, sell outs, and communications to inform your future phasing plans. 

       

      Seasonal Planning

      Seasonal Buyers' Guides: Must-stock commercial items from the runway ahead of the season and for open-to-buy budgets paired with EDITED Market data.

      Seasonal Newness: Illustrating the season’s emerging product trends and themes in retailers’ emails and Instagram posts.

      Seasonal Hindsighting: Bestsellers and slow movers by category and gender paired with performance and discounting data.

       

       

      Watch & Listen

      Stay up to date with EDITED’s podcast, Inside Retail, and webinars, which cover best practices, industry trends, and feature updates.