What’s the difference between discounts & advertised discounts?

A discount is a price reduction that EDITED has tracked. A product will be identified as being discounted if the price of any SKU drops below the highest price EDITED has ever tracked for that product.

An advertised discount is where a retailer tells their customer that the price of a product has dropped.  In the screenshot below, the retailer is advertising 50% off the previous price: 

Screen Shot 2021-06-02 at 12.46.54 PM


FAQ: The number of products with an Advertised Discount is different to the number of products with a Discount. Why is this?