Market: How Do I Use The Workbook Filter Panel?

Located at the left of Market workbooks, the filter panel allows you to select the products you want to analyze. You can refine your selection by adding more filters, and you can use any number of filters in any combination. 

The filter panel consists of a selection of checkboxes, search bars, and type fields, allowing you to curate your own data set to analyze. 

Overview of Each Filter

For more information on each of the filters, click the links below, where you’ll find step-by-step guides on each filter and related methodology. 

• Date selector: This filter is identified by a calendar icon at the top of the filter panel. It allows you to see the state of the market on a specific date.
• Markets: The Regions and Market Segments (such as value/luxury). Type in the search bar to refine your regional search.
• Retailers: The retailers whose websites EDITED track, from Gucci’s direct-to-consumer website to third-party websites like Zalando. Type in the search bar to find a specific retailer. If you have selected a region or market segment, the Retailers filter will update to only show retailers that fall within those selections. 
• Brands: The brands that are available across all tracked websites, such as Gucci products stocked on their own direct-to-consumer website as well as at a third-party retailer like Net-a-Porter. 
• Genders: Choose women, men, unclassified, girls, boys, and/or unisex kids.
• Specialties: Size & Shape (plus size, petite, or tall) and/or Activewear (lifestyle or performance, with the option to select products associated with a specific sport).
• Categories: Choose your top-level category group, such as Dresses, and/or a category, such as Cami/Slip.
• Ages & Sizes: Choose to filter products available in a specific size, such as XL. The ages & sizes filter appears if you have selected a children’s gender or have selected one of the following categories: tops, dresses, outerwear, all-in-ones, skirts, or bras. 
• Details: choose apparel or footwear details, such as a dress length or a flat sole, fabrication, or multi-pack options.
• Keywords: 
  • Choose which words you’d like your product selection to have included in the name, description, care & composition, offers & promotional information, and/or size. 
  • You can also choose to exclude products with specific words used. 
  • Search for more than one word together in a set order by encasing the words in quotation marks, such as “faux leather.”
  • If you would like to return products that include one of a selection of words, for example, leather, suede, or PVC, you’d type in the search box leather OR suede OR PVC.
  • If you would like to return products that include all of a selection of words, such as sustainable, cotton, and recycled, you’d type in the search box sustainable AND cotton AND recycled.
• Colors: Choose the predominant color group of products, such as red.
• Patterns: Choose plain or patterned products or a specific pattern such as stripes.
• Price & Status: 
  • Status: select date periods that products were in stock, were new in, first sold out, reached their first majority sellout (over 50% of SKUs sold out), or were first discounted.
  • Price: select price ranges, such as minimum and maximum prices, or price changes, such as minimum or maximum discount percentages or products in which their price has increased. 
  • Channel: select to include or exclude outlet or second-hand retailers. Note that this filter only applies to pureplay outlets or second-hand retailers; it will not include or exclude individual outlet or second-hand products that a retailer may also stock alongside mainline products. 
  • Replenishment: select whether you want products that have been replenished or not.