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Why AskEDITED and Market numbers can differ?

AskEDITED and a Market workbook can return different counts for what looks like the same question. Neither is wrong: they choose products in different ways.

Why the counts differ
  • You set Market's filters; Edie picks its own. Edie reads your question and chooses retailers, regions, categories and dates. A small difference, such as one extra region, changes the count.
  • Words versus categories. Edie may search product names for a word, such as "wrap", where a workbook uses EDITED's category. The two can include different products.
  • Outlet and discount settings. Whether outlet or discounted products are included can change counts and averages a lot.
How to compare them
  1. Click the source above Edie's answer to see the filters and date range it used.
  2. Set the same filters in a Market workbook.
  3. If the numbers still don't match, send both links to support@edited.com.

When to use Market instead

AskEDITED is best for quick answers, summaries and charts you can export to PDF or PowerPoint. You can also download what's behind an answer: click the source, then Download table (CSV) for the figures or Export options for the product list. Use a Market workbook when you need:

  • a full product list you can filter by retailer, category or price
  • a table you'll refresh regularly, for example in a weekly report

You can start in AskEDITED to find the angle, then build the workbook to track it.