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How to use Market Intelligence
How to Use Enterprise Intelligence (DynamicAction)
How to use myEDITED
How to use DynamicView
What marketing costs have been included in DynamicAction?
The Total Marketing costs is the total spend associated on marketing activities for the analysis period as collected from the client marketing vendor feeds. Fixed fees such as an agency cost for SEO can be included if requested. To view which Marketing Costs have been included for which channels, the Analysis>Dimensions>Marketing details costs by channel. Each channel can then be selected to view campaign detail at up to 4 levels.