Your new welcome page in myEDITED is designed to help you get to insight faster. With built-in AI-powered workflows, you can jumpstart your analysis and focus on the metrics that matter most to your role and objectives.
Get Started with AI-Powered Workflows
From your welcome page, you can choose between two guided workflows:
1. Whitespace Analysis
Identify untapped opportunities in your assortment and pricing by uncovering gaps in the market.
Use this workflow to spot areas where you can expand, optimise, or differentiate.
2. Trend Analysis
Spot emerging trends and understand how they are performing across competitors and your own assortment.
Use this to inform buying decisions, refresh strategies, and in-season adjustments.
3. Campaign Planning Analysis
Identify communication, campaign, and promotional opportunities.
Use this to plan targeted campaigns that align with market activity and customer demand.
4. Competitive Benchmarking & Hindsighting Analysis
Compare performance against competitors in-season, or review historical performance for post-season analysis.
Use this to evaluate positioning, identify learnings, and refine future strategy.
How the Workflows Work
Each workflow is structured to guide you step by step:
-
Start at the first step (as highlighted) for a complete guided setup or jump directly to the section most relevant to your current objective or need.
Throughout the workflow, you’ll be guided on how to:
-
Set up and customize workbooks
-
Create and save dashboards
-
Apply the right filters and chart controls
-
Build a view tailored to your specific analysis needs
Designed for Flexibility
Whether you're planning pre-season strategy, analyzing in-season performance, or preparing for a key trading event, the workflows adapt to your goals. You can move at your own pace and revisit sections whenever needed.