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  2. How To Use EDITED Messaging

What is EDITED Messaging?

 

EDITED Messaging allows you to analyze promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communication and retailers’ ecommerce sites.

Our extensive archive allows you to view current and historical homepages, category landing pages, and emails, helping you to perfectly time product launches and promotions ahead of your competitors. 

  • Understand how competitors position their products and the most common terminology used.
  • Analyze competitor campaign archives to understand the promotional activity of the wider market.
  • See how and when holidays, products, seasons, or trends are communicated across time and regions.
  • Track, identify, and measure historical and current communication strategies across the entire market.