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- Help Center
- How To Use myEDITED
- Site Merchandising Module
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How To Use myEDITED
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Interactive Tutorials
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How To Use EDITED Market
- Getting Started With Competitive Market
- Building & Managing Competitive Market Workbooks
- Using Competitive Market Workbook Filters
- Competitive Market Workbook Advanced Filtering
- Competitive Market Analysis Types: Analyzing Products In Workbooks
- Competitive Market Analysis In Practice
- Classic Competitive Market Dashboards
- Lists
- How Does EDITED Competitive Market Work?
- Sharing EDITED Data
- Market: Understanding Terminology & Methodology
- Frequently Asked Questions
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How To Use EDITED Digital & Omni
- Getting Started: Navigation & Administration
- Getting Started: Control Panel
- Analysis Types: Dashboards
- Analysis Types: Insights
- Analysis Types: Opportunities (Decision Trees)
- Analysis Types: Opportunities (Action Impact)
- Analysis: Opportunities (Product Badges)
- Analysis Types: Basket Analysis
- Analysis Types: Tasks
- Getting Started: Using Charts
- Getting Started: Exporting, Sharing, Saving & Downloading
- EDITED Digital/Omni FAQ
- EDITED Digital/Omni Data Sources
- DynamicAction Glossary
- Release Notes Archive
- Additional Administration
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Webinars
myEDITED: What Is Competitive Messaging?
Housed within the Site Merchandising Module, Competitive Messaging links you to EDITED Messaging.
Competitive Messaging allows you to analyze promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communication and retailers' e-commerce sites.
Competitive Messaging Use Cases
- Understand how competitors position their products on category landing pages and which products they choose to spotlight through product edits.
- Determine the most common terminologies and words used across communications to identify key themes and strategies at competitors.
- Identify new product trends, new licenses and collaborations, and even promotional language.
- Analyze competitor campaign archives to understand the promotional activity of the wider market and identify strategic changes to communications.
- Determine the best time and frequency to promote products for key holidays and discount periods.