Match: What Is EDITED Match?

EDITED Match allows you to monitor and compare specific products across other markets or competitors by finding exact or similar product matches across a custom data set (universe). By speeding up and scaling the process of comparing products, you can capture more opportunities to take decisive product and pricing actions. 

You specify the key competitors/retailers and geographic regions against which product-matching searches will be executed and choose a subset of products to find matches based on your own criteria and what you want to compare against.

How it Works

Match technology uses advanced algorithms that consider the image and text (product name, brand, and description) associated with a product to identify relevant candidates for a matching product. 

• An exact product match is defined as one that matches on garment category and brand exactly, such as black Gucci Marmont quilted bags, but is sold at a different retailer or in a different market. 
• A similar product match is a product with more deviation, such as a different color, pattern, or brand, such as black skinny jeans.