Assortment Module

myEDITED: What Is Basket Analysis?

 

Housed within the Assortment Module, Basket Analysis analyzes what products/categories are being frequently bought together. Combining customer and product insights to identify best sellers by customer segment.


Basket Analysis is driven by Enterprise data, which is data from your own business. With over 100 pre-built collectors, we securely collect data from your organization, such as product, transaction, web analytics, inventory, cost, and customer data. Adding Enterprise data allows you to contextualize your business’s performance within the market.  

 

Basket Analysis Use Cases

  • Identify products that are commonly purchased together.
  • Identify the products that drive the highest sales in combination.
  • Identify unexpected relationships between products.
  • Analyze the effect of product availability on customers' choices.
  • Identify what customer segments are buying which products.