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What data AskEDITED can see?

AskEDITED answers from the same data you see in EDITED, limited to the verticals and regions in your subscription. Knowing its limits explains most "no data" answers.

Data

What Edie can use

What it can't

Products (EDITED Market)

Apparel and Homeware, for the retailers and regions in your subscription

Beauty (not yet available), retailers EDITED doesn't track

Messaging

Retailer homepages and marketing emails

Category landing pages, sale or promotions pages

EDITED Research

Published Research articles

  

Switching vertical

Use the vertical selector at the top of AskEDITED to move between Apparel and Homeware. You'll only see the verticals in your subscription. If one you need is missing, contact your account team.

Messaging: homepages and emails only

Edie reads the homepages and marketing emails EDITED captures for each retailer. It doesn't read sale, deals or promotions pages, or category landing pages. A promotion that only appears on a sale page won't show up in Edie's answers.

EDITED checks each homepage every day. A new version is saved only when at least 10% of the page has changed, so the latest saved homepage can be older than you expect if the retailer hasn't changed it much. Messaging data in AskEDITED goes back to October 2025.

Retailers EDITED doesn't track

Edie can only analyse retailers EDITED tracks in your regions. If Edie finds nothing for a retailer, check that it's in the retailer list in EDITED Market before reading the answer as "no activity". To ask for a new retailer, contact support@edited.com.

When a retailer's data looks incomplete

Retailer websites sometimes block or change in ways that interrupt tracking for a while. If numbers for one retailer look far off, send the conversation link to support@edited.com (see Errors, slow answers and reporting a problem) so we can check that retailer's tracking.