What are Retailer Traffic Lights?
Retailer "Traffic Lights" are now visible in EDITED! Traffic Light alerts help guide your workbook creation and ensure you have all the information you need regarding the data used for your analysis. In some scenarios, data for a specific retailer may be nuanced for a given period of time.
EDITED Traffic Lights will explain these subtleties in detail and provide direction for how to navigate around them to make sure you get the most value out of your analysis.
In Market Analytics you may come across a Red or Orange dot next to a Retailer you’ve selected. Hover over the icon and you will find an explanation of the alert.
What is low product count?
If one day our tracker collects less than 70% of the average products it’s collected over the last 30 days, our system will alert you via a red or orange dot for that retailer.
Why is there low product count?
We see this happen most frequently when a retailer makes structural changes to their website. For example, when creating new category landing pages or adding/removing sale pages. Our trackers are built specifically to each retailer’s website, so any structural changes will mean the EDITED tracker needs to be updated to ensure all products are captured.
In addition to this, certain retailers use technology to detect any behavior they don’t believe to be human and block this from their website. Our Product & Engineering team uses advanced capabilities to get around these blocking technologies, however, there are limited occasions when our trackers are temporarily blocked from collecting all data from a retailer’s site.
Finally, this may also occur if the retailer's website is too large for us to be able to capture every product, in every color and in every size, in a 24 hour period.
What does the traffic light color indicate?
The color of the traffic light indicates the severity of the issue. Red being more severe than Orange.
If today is flagged as having a low product count, this will flag as Red in the traffic light system.
If within your workbook you’re analyzing a wider date range within your Date & Timeline filters and between 5-33% of the days in your workbook are flagged as low product count, this will flag as Orange in the traffic light system.
If within your workbook you’re analyzing a wider date range within your Date & Timeline filters and over 33% of the days in your workbook are flagged as low product count, this will flag as Red in the traffic light system.
How will this impact my analysis?
Direct impact may be tricky to determine as this is dependent on how many days we’re missing data for a specific retailer. That being said, there are a few areas of analysis that missing data for a retailer may impact:
- Daily discounts analysis: If a retailer is running any daily promotions/discounts on the day that we’re missing data for that retailer, promotional prices/discounts will be missing for that day. If this is the case, we recommend navigating to the Visual Merchandising tool to analyze what discounts the retailer was promoting on that day. You can find the help center article to help you with getting started in this area of the platform via this link.
- Daily new-in analysis: We recommend that you take a bit more of a birds-eye view when analyzing newness in this instance. Focus on patterns across weeks and months to understand a whole range/trend rather than individual styles shouldn't be affected in this case.