Tutorial: How Do I Use More Analysis In Range Adjustment Opportunities?

29 STEPS

1. This tutorial will teach you how to use More Analysis to help you further verify how you should act on this Opportunity.

2. Click More Analysis.

3. You will arrive on the details page of this product group.

4. The page will default to the Our Assortment view. The information you see here are the products from your selected baseline retailer that meet the criteria of this product group.

In this example it's faux leather and lace body con dresses.

5. If no products match the criteria from the selected baseline retailer, this tab will be greyed out and you will be taken straight to the Competitive Assortment page.

6. Click Competitive assortment.

7. The information you see here are the products from your selected competitors that meet the criteria of this product group.

The chart types and functionality are the same as the Our assortment tab.

8. The Product group summary is the same text on the summary card, a description of the key characteristics of the product group.

9. The first chart on the left side of the details page is the Product group average trends chart and shows the 30 days of data analyzed to create the Opportunity.

This is particularly helpful to spot trend lines.

10. Click the Metric dropdown.

11. You will now see a selection of metrics that you can choose to visualize on this chart.

Your chart will default to SKU Sellout %.

12. For this example, click Discount %.

13. Hover over any point on the chart for the average on that specific day.

14. This chart now shows that of the competitive assortment in this product group, 55.77% was the average discount % of options in stock on March 1st.

15. If you need a metric definition, Hover on the metric label on the Y axis of the chart.

16. Next on the details page is the Associated terms word cloud.

This surfaces the most commonly seen terms within the product name, brand and description fields.

The larger the word the more frequently the terms have been seen within these fields.

17. Here we can see that Mini has been highlighted indicating this dress style is common for this product group.

18. It's important to note that this word cloud shows the most common terms seen across products from our assortment and competitive assortment.

So that's products from the selected baseline retailer and competitor retailers.

19. Further down the page are the individual products within the group.

You will see competitive product cards on the Competitive assortment tab and baseline retailer products on the Our assortment tab.

20. Click the Sort by dropdown.

21. This dropdown allows you to sort by a selection of metrics.

22. Scroll down the sort list for more metrics.

23. Whatever metric you select, you can order it from Low to high or High to low.

24. Your products will default to product card view.

25. Click the list icon to view products in a table.

26. You will now see all your products in a table with all available product metrics.

This will give you a more in depth view of each product and its performance.

27. Click Export data.

28. If you are in the Competitive assortment tab, it will download the competitive products in this group as a CSV file straight to your computer. The same applies for the Our assortment tab.

The view you are in won't affect how the data is exported.

29. Click Back to return to the Opportunity summary page.

This tutorial is now complete.