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      Tutorial: How Do I Read Transactional Metrics In Basket Heatmaps?

       

      This tutorial is interactive. To move to the next step, please follow the prompts showing you where to click, or use the < and > arrows along the bottom.

       

      6 STEPS

      1. In this tutorial you will learn how to read transactional metrics in your Basket Reports.

      Step 1 image

      2. Let's explore Men's Accessories to gain insights into the performance of this category.

      In this example, we will analyze two key transactional metrics: Single Item Orders and Single Affinity Orders.

      Step 2 image

      3. The Single Item Order tells us that 4.38% of orders included one accessories product/item.

      Step 3 image

      4. And the Single Affinity Order tells us that 5.47% included the accessories category.

      Step 4 image

      5. This means that over 94.53% of the time, orders including accessories include other categories.

      Step 5 image

      6. This category can then be deemed as 'effective' as it's more often than not included in an order where multiple items/categories are purchased.

      You can now continue to the next section of this course.

      Step 6 image

      Here's an interactive tutorial

      ** Best experienced in Full Screen (click the icon in the top right corner before you begin) **

      https://www.iorad.com/player/2485902/Assortment---Basket-Analysis---Basket-Heatmaps--How-To-Read-Transactional-Metrics