Tutorial: How Do I Use The Architecture Chart Controls In Market?

16 STEPS

1. This tutorial will teach you how to adjust the Price and Scale chart controls within the Architecture chart.

2. This example is looking at the Dresses category across a set of US fast-fashion retailers and the chart is grouped by Retailer.

3. You can alter the state of the prices by selecting the different Price buttons.

4. Click Current.

5. This chart shows that $32.77 is the average Current dress price at H&M, which is the price of the cheapest SKU the products are listed at now.

6. Click Full.

7. This chart now shows that $35.52 is the average Full dress price at H&M, which is the highest price EDITED has seen each product at.

8. Click Advertised Full.

9. This chart now shows that $35.57 is the average Advertised Full dress price at H&M, which is the highest advertised price the products have been seen at on EDITED.

10. Click First.

11. Finally, the chart now shows that $34.91 is the average First dress price at H&M, which is the which is the price of the cheapest SKU, the first time the product was seen on H&M's site.

12. Architecture will default to a Logarithmic scale, which means that you view the scale of the chart by units of percentage change at an equal distance.

This is useful when comparing larger price ranges.

13. Click Linear.

14. Linear will change the scale of your chart to view by units of price at an equal distance. So this means the value between two points next to each other never changes.

This is helpful when comparing smaller price ranges.

15. Click Logarithmic to return to the default scale.

16. You have now completed the tutorial.