Tutorial: How Do I Use Discount Chart Controls In Market?

30 STEPS

1. This tutorial will teach you how to adjust the Discount type, Discount stage and Intervals, and choose to show or hide Totals and Chart labels within the Discounts chart.

2. This example looks at the Dresses category across a selection of UK fast-fashion retailers and the chart is grouped by Retailer.

3. Discount type will allow you to select Actual, this is when the price of any SKU drops below the highest price EDITED has tracked for that product.

Advertised, is where a retailer tells their customer that the price of a product has dropped.

4. Click Actual.

5. This chart now shows that 41% of dresses at H&M see an EDITED tracked discount between 40-50% off.

6. Click Advertised.

7. The chart now show that 42% of dresses at H&M have an advertised discount between 40-50%. So H&M has communicated the previous price to it's customers.

8. The Discount stage controls will allow you view the Current discount level, the level when the product was First discounted or the Deepest level of discount EDITED has tracked on a product.

9. Click Current.

10. This chart shows that 42% of H&M's dresses are currently discounted between 40-50% off.

So if a dress at H&M was previously discounted by 20% but is now discounted by 45%, the dress will appear within the 40-50% off bracket with Current selected.

11. Click First.

12. This chart now shows that 38% of dresses saw a first discount between 40-50%.

So even if a dress at H&M is currently discounted by 60%, selecting First will ensure you view the percentage off when the price was first reduced.

13. Click Deepest.

14. This chart now shows 20% of dresses at H&M were discounted between 40-50%.

So even if a dress is currently discounted for less, selecting Deepest will only take into account the greatest discount EDITED has tracked it at.

15. The Inervals dropdown will allow you to adjust the discount intervals you view in the chart.

16. Click the Intervals dropdown.

17. Click 20%.

18. The chart will now view in discount intervals of 20%.

19. If none of the dropdown options are suitable click Custom.

20. You can set your own interval. Type 35.

21. Click Set.

22. Your chart will now view in discount intervals of 35%.

23. Next, let's look at the Totals controls, where you can choose to see totals across each discount interval.

24. Totals are only viewable if you use both Group By and Split on controls.

This example is looking at the discounting at brands All Saints and Reiss, grouped by set retailers.

25. Click Show.

26. The totals row will then appear which is an aggregate of both brands.

So across both All Saints and Reiss brands at Next, 13% of products are discounted between 30-40% off.

27. Click Hide to remove the percentage pop-overs on the chart.

28. The labels are now gone.

29. Click Show to view them again.

30. You have now completed the tutorial.