Market: How Are Sizes Normalized?

 

The charts below set out how EDITED splits out sizing for Womenswear, Bras, Childrenswear, Footwear, Towels, and Beds.

To ensure all users are able to analyze sizes on a global basis, our Data Science team has normalized sizes across markets. In order to normalize sizes, we have to convert all sizes to a single common scale. We chose to convert to a numeric scale, in order to preserve as much detail as possible in the normalized size data. But this means we have to convert named sizes such as S/M/L/XL/XXL into a numeric size. In doing this we use a machine learning model that has learned a set of rules for conversion. 


Womenswear
Edited Sizes Other Regional Sizes
UK US AU FR IT DE CN RU KR
0 00 0 30 34 28 - 36 -
2 0 2 32 36 30 - 37 -
4 0 4 34 38 32 150/72A 38 44
6 2 6 36 40 34 155/76A 39 -
8 4 8 38 42 36 165/80A 40 55
10 6 10 40 44 38 170/84A 43 66
12 8 12 42 46 40 170/88A 46 77
14 10 14 44 48 42 175/92A 48 -
16 12 16 46 50 44 175/96A 50 88
18 14 18 48 52 46 180/100A 54 99
20 16 20 50 54 48 - 58 -
22 18 22 52 56 50 - 61 -
24 20 24 54 58 52 - 64 -
26 22 26 56 60 54 - 67 -
28 24 28 58 62 56 - 70 -
30 26 30 60 64 58 - 73 -
Childrenswear
EDITED Sizes Conversion
Newborn Matches any SKU names described as (e.g.) “newborn”, “premie”, “tiny baby” and equivalent names in other languages
Age/cm sizes Matches all SKU names that are described as any of the ages/cm sizes within the selected range. For example, the filter “0-3 months/56-62cm” will match any of: “1 month”, “1-2 months” “56cm” or “0-6 months” etc. SKU names will also match all age range filters that fall within them (e.g. a SKU called “1-5 years” corresponds to 2-3, 3-4, and 4-5 years but not 5-6 years).
Non-age sizes (XS & smaller – XL & larger) Matches all SKU names that are described as any variation of (e.g.) “XS”, “extra small”, “x-small”, “medium”, “M-L” etc. SKU names that are ranges (e.g. S-M, “medium/large”) will be matched if any of the corresponding sizes are selected (e.g. S-M will be returned if you select “S” or “M”).
One size Matches all SKU names that are described as any variation of (e.g.) “One size”, “OS” “one size fits all” etc, and equivalent names in other languages.
Footwear
EDITED sizes Other regional sizing scales
EU AU US UK BR CN JP RU cm in
16 0–0.5 (youth) 0–0.5 (youth) 0–0.5 (youth) 15 11–11.5 11–11.5 15 8.9 3.5
17 1–1.5 (youth) 1–1.5 (youth) 1–1.5 (youth) 16 16 9.5 3.75
18 2–2.5 (youth) 2–2.5 (youth) 2–2.5 (youth) 17 12–12.5 12–12.5 17 10.5 4.125
19 3–3.5 (youth) 3–3.5 (youth) 3–3.5 (youth) 18 18 11.4 4.5
20 4–4.5 (youth) 4–4.5 (youth) 4–4.5 (youth) 13–13.5 13–13.5 19 12.1 4.75
21 5–5.5 (youth) 19 20 12.7 5
22 5–5.5 (youth) 6–6.5 (youth) 5–5.5 (youth) 20 14–14.5 14–14.5 21 13.3 5.25
23 6–6.5 (youth) 7–7.5 (youth) 6–6.5 (youth) 21 22 14.3 5.625
24 7–7.5 (youth) 8–8.5 (youth) 7–7.5 (youth) 22 15–15.5 15–15.5 23 14.6 5.75
25 8–8.5 (youth) 8–8.5 (youth) 23 24 15.6 6.125
26 9–9.5 (youth) 24 16–16.5 16–16.5 25 15.9 6.25
27 9–9.5 (youth) 10–10.5 (youth) 9–9.5 (youth) 25 26 16.8 6.625
28 10–10.5 (youth) 11–11.5 (youth) 10–10.5 (youth) 26 17–17.5 17–17.5 27 17.1 6.75
29 27 28 17.8 7
30 11–11.5 (youth) 12–12.5 (youth) 11–11.5 (youth) 28 18–18.5 18–18.5 29 18.4 7.25
31 12–12.5 (youth) 13–13.5 (youth) 12–12.5 (youth) 29 30 19.4 7.625
32 1–1.5 (adult) 13–13.5 (youth) 30 19–19.5 19–19.5 31 19.7 7.75
33 1–1.5 (adult) 2–2.5 (adult) 1–1.5 (adult) 31 20–20.5 20–20.5 32 20.6 8.125
34 2–2.5 (adult) 3–3.5 (adult)   2–2.5 (adult) 32 33 21.6 8.5
35 3–3.5 (adult) 4–4.5 women 33 35–35.5 21–21.5 34 21.9 8.625
36 4–4.5 (adult)   4–4.5 (adult) 5–5.5 women 3–3.5 (adult) 34 37–37.5 37–37.5 women 22–22.5 35 22.9 9
37 5–5.5 women 5–5.5 (adult) 6–6.5 women 4–4.5 (adult) 35 38–38.5 23–23.5 36 23.5 9.25
38 5–5.5 (adult) 6–6.5 women 6–6.5 (adult) 7–7.5 women 5–5.5 (adult) 36 39–39.5 24–24.5 37 24.1 9.625
39 6–6.5 (adult) 7–7.5 women 7–7.5 (adult) 8–8.5 women 6–6.5 (adult) 6–6.5 women 37 40–40.5 25–25.5 38 24.4 9.5
40 7–7.5 (adult) 9–9.5 women 7–7.5 women 38 41–41.5 41–41.5 women 39 24.8 9.75
41 8–8.5 women 8–8.5 (adult) 10–10.5 women 7–7.5 (adult) 8–8.5 women 39 42–42.5 41–41.5 women 26–26.5 40 25.7 10.125
42 8–8.5 (adult) 9–9.5 (adult) 11–11.5 women 8–8.5 (adult) 9–9.5 women 40 43–43.5 42–42.5 women 27–27.5 41 26.7 10.4375
43 9–9.5 women 10–10.5 (adult) 12–12.5 women 9–9.5 (adult) 10–10.5 women 41 43–43.5 women 28–28.5 42 27.3 10.75
44 9–9.5 (adult) 11–11.5 (adult) 10–10.5 (adult) 42 44–44.5 43 28.3 11.125
45 10–10.5 (adult) 12–12.5 (adult) 11–11.5 (adult) 43 46–46.5 29–29.5 44 28.6 11.25
46 11–11.5 (adult) 13–13.5 (adult) 12–12.5 (adult) 44 47–47.5 30–30.5 45 29.4 11.5625
47 12–12.5 (adult) 14–14.5 (adult) 13–13.5 (adult) 45 48–48.5 32–32.5 46 30.2 11.875
48 13–13.5 (adult) 15–15.5 (adult) 14–14.5 (adult) 46 49–49.5 47 31 12.1875
49 14–14.5 (adult) 16–16.5 (adult) 15–15.5 (adult) 47 50–50.5 33–33.5 48




31.8 12.5

Bras

Cup Size
Edited Sizes
UK US AU EU FR IT JP
AA AA AA AA AA AA A
A A A A A A B
B B B B B B C
C C C C C C D
D D D D D D E
DD E E E E E F
E F F F F F G
F G G G G G H
FF H H H H H I
G I I I I I J
GG J J J J J K
H K K K K K L
HH L L L L L M
J M M M M M N
JJ N N N N N O
K O O O O O P
Band Size
Edited Sizes
UK US AU EU FR IT JP
28 28 6 60 75 0 60
30 30 8 65 80 0 65
32 32 10 70 85 1 70
34 34 12 75 90 2 75
36 36 14 80 95 3 80
38 38 16 85 100 4 85
40 40 18 90 105 5 90
42 42 20 95 110 6 95
44 44 22 100 115 7 100
46 46 24 105 120 8 105
48 48 26 110 125 9 110
50 50 28 115 130 10 115
52 52 30 120 135 11 120
54 54 32 125 140 12 125
56 56 34 130 145 13 130

Towels 

EDITED Sizes Dimensions
Fingertip <30cm x 30cm
Face 30cm x 30cm
Hand/Hair 50cm x 85cm
Guest 30cm x 50cm
Bath Towel 70cm x 130cm
Bath Sheets 90cm x 145cm
XL Bath Sheets >90cm x 145cm
Sets Any set of towels 

Beds

UK

EDITED Sizes Dimensions
Small Single 75cm x 190cm
Single 90cm x 190cm
Small Double 120cm x 190cm
Double 135cm x 190cm
King 150cm x 200cm
Super King 180cm x 200cm

EU

EDITED Sizes Dimensions
Single 90cm x 200cm
Double 140cm x 200cm
King 160cm x 200cm
Super King 180cm x 200cm

US

EDITED Sizes Dimensions
Single 96.5cm x 188cm
Double 134.5cm x 190.5cm
Queen 152cm x 203.5cm
California King 183cm x 213.5cm
King 193cm x 203.5cm

 

Note: When analyzing Homeware, clicking into a specific product in the chart drilldown will take you to the base option page for this product (rather than the SKU specific one). Please keep this in mind when performing price analysis as the SKU split by size may show varying price levels.