EDITED Research consists of a mix of regular and ad hoc reporting. The tables below outline the regular articles published daily, weekly, monthly, quarterly, or seasonally, and where to find them within the Articles section.
These are not the only articles published. Most trend and consumer strategy content is not listed below, as they either report on a rapidly emerging trend or their subject matter changes periodically.
Understanding the Calendars
Publish Frequency = whether the article will be published daily, weekly, monthly, quarterly, or seasonally. If there is a specific day of the week on which the article is published, this is outlined in brackets. For example, "Weekly (F)" means the article is published weekly on Fridays.
Article Type = shows which checkbox to tick within the Article Type dropdown navigation to find the article.
Publish Frequency | Article Name | Article Type |
Daily | Daily Communications & Discount Codes | Retailer Messaging |
Monthly | Events & Opportunities | Events & Opportunities |
Sustainability Calendar | Messaging Calendars | |
Holidays & Events Calendar | Messaging Calendars | |
Licensing Calendar | Messaging Calendars | |
Sports Calendar | Messaging Calendars | |
Messaging Calendar Planning | Messaging Calendars | |
Jan | Lunar New Year | Consumer Moments |
Feb | Valentine's Day | Consumer Moments |
Mar | International Women's Day | Consumer Moments |
Mother's Day (UK) | Consumer Moments | |
Apr | Easter | Consumer Moments |
Earth Day/Month | Consumer Moments | |
May | Mother's Day (US) | Consumer Moments |
Jun | Father's Day | Consumer Moments |
Jul | 4th July (US) | Consumer Moments |
Festive Season Planning | Consumer Moments | |
Back To School | Consumer Moments | |
Aug | Back To College | Consumer Moments |
Oct | Messaging Tracker: Black Friday | Consumer Moments |
Halloween | Consumer Moments | |
Nov | Messaging Tracker: Black Friday | Consumer Moments |