Research
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      Research: What Types Of Articles Are There?

       

      Once in Research, click on Articles. This area houses both retail and runway analysis. 

       

       

      • Retail content is published daily, providing data-led trend or industry-related focuses to help infuse insights and action into retail roles. 
      • Runway articles are published year-round as the cities' and seasons' shows come to an end. 

       

      In the Article type filter, articles are segmented into three categories for ease of navigation:

      • Assortment & Pricing
      • Site Merchandising & Promotion
      • Runway   

       

       

       

      Assortment & Pricing: 

      Designed to support every stage of the product lifecycle, analysis is grounded in data from the EDITED Retail Intelligence platform and paired with external influences such as runway and social media to provide a 360-degree view of products and trends. 

       

       

      Site Merchandising & Promotion

      Research's site merchandising and promotion content analyzes retailer communications and important consumer moments. They utilize the EDITED Messaging™ product for communication visuals and analysis with EDITED Market data when relevant. 

       

       

      Runway

      Use the Runway filters to view trend overviews by a specific city or whole season round-up. Seasonal coverage is organized by product type/silhouette, color, prints & patterns, fabric, details & trims, and theme. Street Style profiles the key looks worn by fashion week attendees. These are essential readings to understand the impact of the runway and tastemakers for the season ahead.