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      Research: What Site Merchandising & Promotion Articles Are Available?

       

      EDITED Research has four article types housed under Site Merchandising & Promotion. EDITED Research's messaging reports analyze retailer communications and important consumer moments. They utilize EDITED’s Messaging tool for communication visuals and analysis with EDITED Market data when relevant. 

       

      View your choice of Site Merchandising & Promotion content using the Article Type dropdown:

      • Retailer Messaging
      • Consumer Moments
      • Event & Opportunities
      • Messaging Calendars

       

      Retailer Messaging

      • Analysis of existing retailer messaging to become more market-aware and quickly spot new messaging trends and/or to plan your own communication content and timing.
        Article topic examples include: What’s New Across Activewear Communications? 10 Communication Stories Rising, & Declining, and How Is Festive Gifting Being Communicated? 
      • Daily and seasonal trackers of communications, discount codes, and consumer events. Our year-round Daily Tracker highlights standout messaging and discount codes to help you stay on top of the most important happenings each day. Seasonal trackers include Black Friday, in which there is a daily commentary on retailer communications in the run-up to the event. 

       

      Consumer Moments 

      • Consumer Moments reports hone in on key holidays, celebrations, and major sporting events, such as Earth Month, Mother’s Day, and Valentine’s Day. When relevant, key communication themes, messaging timings, discounts, and product edits are analyzed to provide insights to help you plan your messaging content, promotions, and timings for the following year. 

      Events & Opportunities

      • Published three months ahead of the month they focus on, Events & Opportunity reports profile the key consumer and cultural moments, themes, and dates for the period to help you prepare a consistent 360-degree communication strategy across emails, social media, website navigation menus, and homepages.

       

      Messaging Calendars

      • Annual calendars across sports, licensing, consumer moments and more, containing important dates you don’t want to miss. Holiday & Events and sustainability calendars include dates up to two years ahead.