EDITED Research has six article types housed under Assortment & Pricing, varying from a weekly to a seasonal publishing schedule. Analysis is grounded in EDITED Market data and paired with external influences such as runway and social media to provide a 360-degree view of products and trends.
View your choice of Assortment & Pricing content using the Article Type dropdown:
- Trend Analysis
- Consumer Strategy
- Forecasting
- Buyers’ Guides
- Product Newness
- Hindsighting
Trend Analysis
All the trends you need to know about. Content can influence both in-season adjustments and your longer-term assortment planning.
- In the moment quick responses to emerging trends, pop culture moments, subcultures, and product stories.
- In-depth analysis of product trends, categories, and the impact of runway trends and pop culture happenings on retail.
- Weekly/Monthly Trending Digest articles by gender or category.
- Monthly What’s Hot round-up of the most hyped products and partnerships in the industry across luxury, cult, and streetwear brands.
Consumer Strategy
- Stay on top of industry shifts, successful brands, and white space opportunities with our data-backed Consumer Strategy coverage, published ad hoc as the industry evolves.
Seasonal Planning
There are four article types specific to seasonal planning.
- Forecasting: Combining market data, pop culture, runway and lifestyle trends with our analyst team’s expertise.
- Buyers' Guides: Must-stock commercial items from the runway ahead of the season and for open-to-buy budgets, paired with EDITED Market data.
- Product Newness: Illustrating the season’s emerging product trends and themes.
- Hindsighting: Bestsellers and slow movers by category and gender, paired with performance and discounting data.