Research: What Are The Different Components Of Articles?

Articles may vary depending on their content. However, most will contain:

Introduction
Contents
Key Takeaways
Appendix
References

Introduction

All articles begin with a short introduction. In this section, you will also see the gender filters that apply to the content.

Contents is only available for Retail articles and is located down the left-hand side of the page. Click on the contents section to jump to a specific part of the article.

Region refers to the data used in the content. Both the US and the UK have been used to form the data insights within the example below.

Key Takeaways

This can be found at the start of most articles. It summarises the main findings from the analysis and is ideal if you are short on time.

Appendix

This is only found in Retail articles and is located at the bottom. Within this, the specific dates, retailers, regions, categories and keywords that were analyzed are outlined. Any other relevant information, such as an explanation of abbreviations or terminology, is also listed.

References

Any external sources or extracts from other EDITED reports referenced in the report are linked under the Appendix section.