The page overlay places up to four metrics and comparison values directly over the corresponding product(s).
One metric designated as primary will be displayed prominently over the top portion of the product image. Up to three secondary metrics can be configured for display beneath the primary in the overlay.
For each product – metric combination, the page overlay provides three pieces of information:
- Metric Name: this is the name of the DynamicAction metric or the aliased metric name specified by your company’s DynamicView administrator.
- Metric Value: this is the numeric value of the metric selected for the specific item identified by the overlay.
- Metric Comparison Pill: this is the comparison value for the metric selected and is what determines the color coding of the overlay.
DynamicView supports three different metric comparison options which can be easily changed from the drop-down in the header of the DynamicView sidebar.
The Peer Percentile comparison value identifies where the product sits relative to its category peers. For example, a product in the 8th percentile in terms of the Product Conversion metric suggests that 92% of other products in its category have higher Product Conversion rates. For most metrics if the metric value for a product is in the 1-30th percentile, it will be colored red. If the metric value is in between the 31st and 69th percentile it will be colored amber and if in the 70th percentile or higher it will be green. Do note that there are some metrics where the percentile values are the opposite. For example, a product having a low Peer Percentile value for the metric Bounce Rate means that the item is less often associated with a one page visit. So for that metric, Peer Percentile values less than 30 would be green and those over 70 would be red.
% vs B:
The % vs B comparison value calculates the percentage change of the metric value in the A period compared to its B period value as specified in the calendar control. For this percent change metric, negative changes are identified via parenthesis surrounding the metric value. The pill will be colored either green or red depending on whether a period over period increase or decrease for the given metric is deemed a positive or negative result, respectively. Again using the metric Bounce Rate as an example, a period over period decline is a positive result and hence the negative percent change metric value would be colored green.
The Overall Percentile comparison value is calculated in the same fashion as Peer Percentile but instead of evaluating only products within an item’s category, it looks at all products across your organizations merchandising assortment.
NOTE: In some instances, the size of a product image may be too small for DynamicView to render all configured overly metric values. Also, if a metric value isn’t available or is not supported, the comparison values will present a dash and will be colored gray to denote that state.