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Current Price: The selling price of a product’s cheapest SKU, at the time it was last tracked. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).
Full Price: The highest selling price that EDITED has ever seen the product at. If the price of a product increases from that when it was first seen, this will become the new 'full price'. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs) and within Products.
Advertised Full Price: The highest advertised selling price of any item for a retailer, brand, product type or assortment, according to your workbook. This is the highest price that a product has been advertised as sold at, even if EDITED has never actually seen the product sold at that price. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs) and within Products.
Example: The product below was advertised on the retailer's site as originally having been sold at $20 (the Advertised Full price), whereas the true highest price EDITED has ever tracked is actually $14 (the Full Price).
Retailer's Site
Edited Product Card:
First Price: The selling price of the product’s cheapest SKU, the first time the product was seen on the retailer’s site. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs) and within Products.
Entry Price: The lowest price of any item for a retailer, brand, product type or assortment, according to your workbook. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).
Exit Price: The highest price of any item for a retailer, brand, product type or assortment, according to your workbook. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).
Average Price: The price averaged across all selected products in your workbook. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).
Median Price: The middle price across all selected products in your workbook. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).