Market: What Are The Definitions Of Price Status Terminology?

Current Price: The selling price of a product’s cheapest SKU, at the time it was last tracked. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).

Full Price: The highest selling price that EDITED has ever seen the product at. If the price of a product increases from that when it was first seen, this will become the new full price, You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs) and within Products.

Advertised Full Price: The highest advertised selling price of any item for a retailer, brand, product type or assortment, according to your workbook. This is the highest price that a product has been advertised as sold at, even if EDITED has never actually seen the product sold at that price. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs) and within Products.

Example: The product below was advertised on the retailer's site as originally having been sold at $20 (the Advertised Full price), whereas the true highest price EDITED has ever tracked is actually $14 (the Full Price).

Retailer's Site

EDITED Product Card:

First Price: The selling price of the product’s cheapest SKU, the first time the product was seen on the retailer’s site. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs) and within Products.

Entry Price: The lowest price of any item for a retailer, brand, product type or assortment, according to your workbook. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).

Exit Price: The highest price of any item for a retailer, brand, product type or assortment, according to your workbook. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).

Average Price: The price averaged across all selected products in your workbook. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).

Median Price: The middle price across all selected products in your workbook. You'll see this term used within Analysis (Architecture, Options, Strategy & Price Index tabs).