EDITED Overlay supports three different metric comparison options, which can be changed from the drop-down Compare in the side panel.
Peer Percentile: The Peer Percentile shows how a product compares to its category peers. For example, being in the 8th percentile for Product Conversion means 92% of similar products have higher rates.
Overall Percentile: The Overall Percentile comparison value is calculated similarly to the Peer Percentile. Instead of evaluating products within an item’s category, it looks at all products across your organization's merchandising assortment.
% vs Period B: % change from period A to period B.
The Metric Comparison Pill is color-coded to represent the performance of each product compared to its peers:
- Red: 1-30th percentile ( Bottom)
- Amber: 31st and 69th percentile ( Average)
- Green: 70th percentile or higher ( Top)
- Grey: If a metric value isn’t available or is not supported
For some metrics, the percentile values are inverted. For example, a low Peer Percentile for Bounce Rate indicates fewer one-page visits. In this case, Peer Percentile values below 30 are green, while values above 70 are red.