Assortment Module
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      myEDITED: How Are Range Adjustment Opportunities Identified?

       

      To determine what opportunity a product group falls into, we assign every product theme (group of products with similar characteristics) a uniqueness score and trend classification. 

      • Uniqueness score is determined by how many products are found within that theme, either in our assortment (Enterprise Data) , competitors' assortment (Market Data), or both. 
      • Trend classification (Market Data): is  generated for each product option to represent its market performance.  (e.g., discount percentage, first discount percentage, first price, current price, sellout percentage, restock count.) 
      • Trend classifcation (Enterprise Data ):  is then generated for each product option to represent its performance, now using Enterprise data metrics (e.g., discount percentage, first discount percentage, first price, current price, sellout percentage, restock count.) 

        A product is then classified as being either:
        • Top mover: Product is less than 120 days old, has had price increases, a sell-out event, and/or restock. 
        • Struggling:  Product is more than 120 days old, discount is greater than the first discount. 
        • Clearance: Product is more than 120 days old, has had a sell-out event with no restock and/or discount greater than the first discount.
        • Core performer: Product is more than 120 days old with no sign of being on clearance.
        • Neutral: Product is less than 120 days old and neither a top mover nor struggling.

      For example, if something is unique to our competitors (high uniqueness) and is a top mover, this theme may then be something that we would suggest to introduce. To help determine where product groups should sit, we plot them on a uniqueness-performance graph. 

       

      Introduce: products to consider adding to your assortment.

      Repeat: products to consider repeating within your assortment.

      Highlight: products to feature or consider for a visibility boost.

      Avoid: products to consider avoiding in my assortment right now.

      Reduce: products to consider for promotion, discount, moving to outlet or reducing stock commitment.