Customers

myEDITED: What Is Customers > Segments & Campaigns?

 

Clicking Segments & Campaigns within the Customers navigation takes you to the Customer tab within EDITED Signal. Here you can create targeted marketing strategies, optimize customer engagement, and improve retention through automation, behavioral insights, and purchase predictions.

 

 

Segments & Campaigns Use Cases

 

  • Optimize media spending by identifying the most effective touchpoints across customer journeys.
  • Identify dominant product preferences to fine-tune product positioning.
  • Optimize store-level merchandising based on customer location trends.

 

Any Enterprise default filters you have applied to your myEDITED account will NOT be transferred to EDITED Signal. This is because the features work differently.