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      myEDITED: What Is Customers > Insights?

       

      Clicking Insights in the Customers navigation opens Insight Summary within EDITED Omni.  Here, you can analyze your customers' weekly behaviors, optimize strategies, track performance and trends, and better target customers to drive growth and improve overall engagement.

       

      Insight Summary provides an overview of and quick access to six reports to help your business understand and improve key performance areas. Each report analyzes week-by-week customer behavior, which is dynamically generated on a weekly cadence for each customer segment.

       

      Enterprise filters applied to myEDITED accounts will NOT be transferred over to Customer Insights.

      This is because it's not logical to filter a customer based on inventory and product.

       

      Insights Use Cases

       

      Revenue & Performance Analysis

      • Identify which customer segments contribute most to revenue
      • Compare different segments based on purchasing behavior
      • Track repeat purchases and customer retention trends

      Product Demand & Merchandising

      • Discover top-selling products and emerging trends
      • Identify underperforming products and potential stock risks
      • Assess how product demand shifts across different customer segments

      Store & Regional Insights

      • Evaluate store performance and regional sales trends
      • Understand how customer preferences vary by location
      • Optimize inventory distribution based on demand patterns

      Marketing Effectiveness & Customer Acquisition

      • Analyze which marketing channels generate the highest sales
      • Identify the most effective customer acquisition sources
      • Optimize budget allocation across marketing campaigns

      Promotions & Discount Strategies

      • Measure the impact of recent promotions on sales and customer acquisition
      • Determine whether discounts attract new customers or increase repeat purchases
      • Assess how different customer segments respond to promotions

      Customer Retention & Loyalty

      • Track recent customer cohort activity and repeat purchase rates
      • Compare new vs. returning customer behavior over time
      • Identify opportunities to enhance loyalty and retention strategies