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EDITED Customer transforms siloed retail data into actionable insights, empowering your entire retail team to make smarter, faster decisions. By unifying customer data across channels and making it accessible through intuitive analytics tools, we help you understand who your most valuable customers are, what they're buying, and where they're shopping. This enables your merchandising, buying, and design teams to optimize product selection, pricing, and placement strategies while reducing returns and improving customer satisfaction. Break down the barriers between your data and decision-making to drive better business results.
Customers is part of the base platform, and is available to all clients with an Enterprise package.
Customers is driven by Enterprise data. We consider company and customer data as Enterprise data. With over 100 pre-built collectors, we can collect data from your organization, such as product, transaction, web analytics, inventory, cost, and customer data. Adding Enterprise data allows you to contextualize your business’s performance within the market.
Customers Analysis Tools:
- Analysis: Analyze metrics like sales, profitability and returns, amongst many others, by customer segments.
- Insights: Generates key insights into customer segments, with the ability to drill down into top-performing segments, categories, selling locations, marketing channels, and promotions.
- Recency Decision Tree: Analyze customers by recency, frequency, monetary and returns behaviour to target merchandising and marketing strategies.
- Segments & Campaigns: Create targeted marketing strategies, optimize customer engagement, and improve retention through automation, behavioral insights, and purchase predictions.