Site Merchandising Module

myEDITED: What Is Conversion Decision Tree?

 

Clicking Conversion Decision Tree in the Site Merchandising navigation takes you to Product Decision Trees, Conversion within Omni. Here you can quickly identify what products are and aren't converting, allowing you to take targeted actions to improve performance. 

 

Conversion Decision Tree is powered by Enterprise data - your own internal business data. With over 100 pre-built collectors, we securely gather information from across your organization, including product, transaction, web analytics, inventory, cost, and customer data. By integrating this Enterprise data, you can contextualize your business performance within the broader market landscape, making your insights more actionable and relevant.

 

 

Decision Tree Use Cases

  • Identify conversion drivers.
  • Identify what factors i.e. price, placement and discounting, influence conversion rates.
  • Identify purchase barriers.
  • Optimize pricing, promotions, and merchandising strategies to boost conversion.

 

The default applied filter to your myEDITED account will be transferred to Conversion Decision Trees.