Once you’ve clicked Competitive Pricing, a default Workbook opens in EDITED Market.
This is pre-populated with your saved filter set and relevant pricing analysis types, Options, Architecture, Discounts and Strategy, as default.
Competitive Pricing consists of six analysis types that visualize the products within your workbook. Click the headers to learn more:
- Options: the breakdown of products by price point intervals. The bubbles indicate the number of products available at each price point.
- Architecture: product assortment size by price.
- Discounts: the percentage of products in your workbook with a price reduction (discount) applied to them.
- Strategy: product and performance metrics in one view.
- Price over time: analyze price changes over time.
- Discount over time: analyze changes in discounting over time.
A workbook is where you save products that you want to analyze. It could focus on one region, retailer, or category or contain products that are all the same color or pattern. Workbooks will be pre-populated with your saved filter set, however, you can use the filter panel to further curate or change what’s in your workbook.
Learn how to build & manage competitive market workbooks.