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- How To Use myEDITED
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How To Use myEDITED
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Interactive Tutorials
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How To Use EDITED Market
- Getting Started With Competitive Market
- Building & Managing Competitive Market Workbooks
- Using Competitive Market Workbook Filters
- Competitive Market Workbook Advanced Filtering
- Competitive Market Analysis Types: Analyzing Products In Workbooks
- Competitive Market Analysis In Practice
- Classic Competitive Market Dashboards
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- How Does EDITED Competitive Market Work?
- Sharing EDITED Data
- Market: Understanding Terminology & Methodology
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How To Use EDITED Digital & Omni
- Getting Started: Navigation & Administration
- Getting Started: Control Panel
- Analysis Types: Dashboards
- Analysis Types: Insights
- Analysis Types: Opportunities (Decision Trees)
- Analysis Types: Opportunities (Action Impact)
- Analysis: Opportunities (Product Badges)
- Analysis Types: Basket Analysis
- Analysis Types: Tasks
- Getting Started: Using Charts
- Getting Started: Exporting, Sharing, Saving & Downloading
- EDITED Digital/Omni FAQ
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Webinars
myEDITED: What Is Customers > Recency Decision Tree?
Clicking Recency Decision Tree within the Customers navigation takes you to the Customer Opportunities Tree, Recency. Allowing you to quickly identify your customers' buying patterns by segment and optimize strategies to improve marketing, sales, and customer engagement.
Analyze customers by:
- Recency: How recently a customer made a purchase.
- Frequency: How often a customer purchases over a given period.
- Monetary: How much money a customer spends in total over a given period.
- Return behavior: How often a customer returns items they've purchased, or their return rate.
Enterprise filters applied to myEDITED accounts will NOT be transferred over to Customer Decision Trees.
This is because it's not logical to filter a customer based on inventory and product.
Recency Decision Tree Use Cases
- Determine which segments generate the most revenue to target.
- Re-engage and retain customers with customer segments showing a decline in purchase activity.
- Optimize promotional strategies based on customer recency.