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Within EDITED Digital/Omni Opportunity Lists what is the difference between a theme, topic, and action?
- Action: An action is what is required by the business on the reporting of an opportunity by DynamicAction.
- Topic: Opportunities can be ranked by “Topic” which are subsets of Themes.
- Theme: Group of similar opportunities relating to one of 7 opportunity themes. Product opportunity theme examples: Conversion, Inventory, Profit, Views, Price, Returns & Cancellations, Marketing