What Is The Research Assistant?

Assistant is your AI-powered chat feature within Research. It uses generative AI to instantly summarize insights and data from EDITED's extensive library of publicly available research articles. Think of it as your personal retail intelligence assistant!

With Assistant, you can:

• Quickly get comprehensive answers to questions about trends.
  
  
• Recap past insights efficiently.
  
  
• Explore prominent messages and promotions.
  
  

All responses are backed by our industry-leading research, helping you spend less time searching for information and more time acting on valuable insights.