Tutorial: How Do I Use The Heatmap Analysis Tab In Competitive Messaging?

30 STEPS

1. This tutorial will teach you how to use the Heatmap Analysis tool within EDITED Messaging

Let's first look at how to identify how often and on what exact day retailers communicate via email in a week.

2. Click Heatmap Analysis.

3. The Group By and Split On dropdowns will help to visually format your data.

4. Click the Group By dropdown.

5. Click Retailer (R) to see a heatmap per retailer added in the filter panel.

6. You can view this heatmap by week, day, or month depending on your analysis.

7. This example is only looking across a single week, so selecting Day will provide the most detail of communications over the week.

8. Hover over the squares on specific days to see the number of unique communications or 'events'.

9. Here we can see Zara sent one email communication on Friday while H&M sent 0.

10. Click any email to see the full content.

11. Click the X button to close once finished.

12. Next, let's look at an example to identify which retailers begin speaking about specific trends, events, themes or categories first.

Adding Homepages within channels will give a broader view of a retailer's communication strategy.

13. Click Channels.

14. Click Homepage.

15. Click Close.

16. For this example we want to look at when H&M first started mentioning swimwear compared to Zara,

17. Click Keywords.

18. Type Swim and Swimwear.

19. Click Add.

20. Click Close.

21. Click Date.

22. Click Past 3 months.

23. Click Add.

24. Three months or longer will allow enough of a timeframe to see patterns and spot first mentions.

25. H&M first mentioned swimwear in March with two separate communications.

26. Zara did not begin communicating until May.

27. Click on the first square in May for Zara, Friday 10th.

28. Click into the email communcation.

29. You can see that Zara included a swimwear edit on their email communication on this date.

30. Click X to exit.

You have now completed the tutorial.