Skip to content
English
Go to edited.com
  • There are no suggestions because the search field is empty.

Tutorial: How Do I Read Transactional Metrics In Basket Heatmaps?

 

This tutorial is interactive. To move to the next step, please follow the prompts showing you where to click, or use the < and > arrows along the bottom.

 

6 STEPS

1. In this tutorial you will learn how to read transactional metrics in your Basket Reports.

Step 1 image

2. Let's explore Men's Accessories to gain insights into the performance of this category.

In this example, we will analyze two key transactional metrics: Single Item Orders and Single Affinity Orders.

Step 2 image

3. The Single Item Order tells us that 4.38% of orders included one accessories product/item.

Step 3 image

4. And the Single Affinity Order tells us that 5.47% included the accessories category.

Step 4 image

5. This means that over 94.53% of the time, orders including accessories include other categories.

Step 5 image

6. This category can then be deemed as 'effective' as it's more often than not included in an order where multiple items/categories are purchased.

You can now continue to the next section of this course.

Step 6 image

Here's an interactive tutorial

** Best experienced in Full Screen (click the icon in the top right corner before you begin) **

https://www.iorad.com/player/2485902/Assortment---Basket-Analysis---Basket-Heatmaps--How-To-Read-Transactional-Metrics