Messaging: How Do I Use The Keywords Filter?

Keywords

Keywords can be used in EDITED Messaging to drill down your analysis and search for specific trends, discounts, or copy across retailer websites and communications.

By default, keyword searches follow the ‘OR’ logic. For example, if you search for Sale and then add another keyword to your workbook, e.g., Discount, it will return any messaging that mentions Sale OR Discount.

• Type your keyword into the search field. 
• Click Add.
• Once you have typed all of your keywords, click Close at the top right to close the filter panel.

If you need to make any amendments to the keywords you’ve applied, you can do so by simply clicking the keyword and then making any changes needed.

Any keywords you search will be highlighted with a yellow bar on the captured update to easily identify where the word appears on the page. If you want to turn these highlights off, click on the Highlights Off button to the right of the screenshot, and the highlights will disappear.

Advanced Keyword Searches

Advanced keyword searches let you further refine the results in your workbook. You can enhance your search using a combination of words and symbols.

Words: AND, OR, NOT

• AND Function: View messaging that includes multiple words, for example, Discount and Sale, type into the search field Discount AND Sale.
• OR Function: View messaging that includes only one of two or more qualities, for example, Discount or Sale, type into the search field Discount OR Sale.
• NOT Function: Eliminate qualities. For example, to see summer but not swim, type into the search field Summer NOT Swim.

Symbols: ( ), " "

• Quotations: Use to search for a total phrase or anything that includes more than two words. Searching for a phrase in quotations will only return results in which the phrase appears in full and exactly as written inside the quotes. For example, "Back to school."
• Brackets: Use to search for multiple qualities within a product or certain words together, for example (Sale AND "Black Friday")
  
  Note: if you search a phrase with or without brackets, but do not put the phrase in quotations, the words will be searched independently in each piece of messaging but not necessarily as one complete phrase in order. For example, searching (Black Friday) is the same as searching (Black AND Friday), but is not the same as "Black Friday."

 Discount Analysis

• Type specific discount amounts within quotations to compare how much competitors are mentioning them within messaging. Such as “20%” or “50%”.

What is Stemming?

Keyword searching follows stemming logic to ensure all variations of a word are captured, promoting more accurate and comprehensive results.

• For example, searching the keyword “strap” would return results where either strap, straps, or strapped are found
• Likewise, a search for "coated" would return results where coat is found
• Searching for a phrase by using quotation marks reduces the impact of stemming, as phrases are much more likely to have a singular equivalent (e.g. searching for “gift” will return results that mention gifting due to stemming, but searching for “gift wrap” would only return results that mention gifting if they contained the specific phrase “gifting wrap” - which is an unlikely result).
• To exclude results for stemmed suggestions, utilize the NOT function within your Keyword search. For example, "coated" NOT "coat" will return results where only coated is found.