Messaging: How do I Analyze Individual Communication Updates?

View individual communications in your workbook by using the Updates tab. This is located in the top navigation bar.

There’s an option of two views within the Updates tab; by communication card or list view. Use the Card and List icons to change your view. The Card view allows you to view individual communications, while the List view allows you to view email subject lines. 

Card View: Individual Communication Updates

The card view highlights:

• The retailer name
• The channel of communication (such as email or the category landing page)
• The day the communication was captured

Use the filter panel to refine your results, for example, by adding a specific retailer, keyword, or channel. 

In the below example, the workbook shows all individual updates for emails mentioning sales in the UK over the past month. 

Sort your results using the Order Results By… drop-down menu at the top of the page. Messaging can be sorted by:

• A to Z

• Relevance - this is the default setting if a keyword/s is applied

• Date: Newest to Oldest

• Date: Oldest to Newest

To view an individual communication in more detail, hover over the image, and See Update will appear. Click on the image to expand. 

Scroll down to view the whole image and click the Next or Previous Update buttons to navigate between updates. Click the X in the top right corner to go back to the previous page. 

If you have entered a Keyword, you will be taken straight to the point on the page that references the search term, and it will be highlighted in yellow. To turn these highlights off, click on the Highlights button, and the highlights will disappear.