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- Market: Understanding Terminology & Methodology
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How To Use myEDITED
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How To Use EDITED Market
- Getting Started With Competitive Market
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- Using Competitive Market Workbook Filters
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How To Use EDITED Digital & Omni
- Getting Started: Navigation & Administration
- Getting Started: Control Panel
- Analysis Types: Dashboards
- Analysis Types: Insights
- Analysis Types: Opportunities (Decision Trees)
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How To Use EDITED Research
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How To Use EDITED Messaging
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How To Use EDITED Overlay
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How To Use EDITED Signal
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How To Use EDITED Match
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Market: What Are The Definitions Of Market Segment Terminology?
Within the Markets filter, you will find four different market segment classifications.
EDITED classifies retailers under a specific segment by taking into account their assortment size and average price point within their home market.
For the below examples, we’ll look at US retailers with Women’s apparel, but these numbers will vary regionally when analyzing retailers in a different home market.
- Mass - Very Large assortment size with an average price point coinciding with the depth of available products.
Example: Macy’s (US). Assortment: 10,740 products. Price Point: $74.57.
- Value - Large assortment size, but paired with a lower average price point than a mass retailer.
Example - Forever 21 (US). Assortment: 2,917 products. Price point average: $20.64. - Premium - Smaller assortment size than value, but larger assortment size than Luxury. Higher price point average than Value, but lower average than Luxury.
Example - Madewell (US). Assortment: 412 products. Price point average: $74.60. - Luxury - Smaller assortment size than a premium retailer, but a higher average price point. Example - Gucci (US). Assortment: 106 products. Price point average: $2,517.95.