Market: How Do I Use The Keywords Filter?

The Keyword filter lets you search for or exclude products from your workbook by your choice of keyword. It can be used to search for a specific brand’s product, such as a sneaker model, or look more broadly for a specific product attribute, such as faux leather.

For example, below we have searched for dresses including the word frill but not the word maternity. Adding any terms into the +Include or -Exclude fields will either include or exclude products with those terms regardless of where they are found on the product page.

If you would like to search for a term within a specific section of the product page, you can do this by adding that term into the Name, Description, Care & Composition, Offers & Promotional Info or Size fields in the keywords filter.

By default, keyword searches follow the OR logic. e.g., if you search for Frill, and then add another keyword to your workbook, e.g., Ruched, it will return any products that mention Frills OR Ruched.

If you need to amend the keywords you’ve applied, you can do so by simply clicking the keyword in the filter panel and making the necessary changes.

Advanced Keyword Searches

Advanced keyword searches let you further refine the results in your workbook. You can enhance your search using a combination of words and symbols.

Words: AND, OR, NOT

AND Function: View products with multiple qualities. For example, to see leather and suede, type into the search field Leather AND Suede.
OR Function: View products that include only one of two or more qualities. For example, to see cotton or silk, type into the search field Cotton OR Silk.
NOT Function: Eliminate qualities. For example, to see leather but not suede, type into the search field Leather NOT Suede.
Click Add once you’ve completed entering your keywords

Note: You can also use the -Exclude bar in Analysis to eliminate certain product attributes instead of a NOT statement.

Symbols: ( ), " "

Quotations: Use to search for a total phrase or anything that includes more than two words. Searching a phrase in quotations will only return results in which the phrase appears in full and exactly as written inside the quotes.
- Ex: "Faux Suede", "Hello Kitty"

Brackets: Use to search for multiple qualities within a product or certain words together
- Ex: (Ruched AND "Puff Sleeve")

If you search a phrase with or without brackets, but do not put the phrase in quotations, the words will be searched independently in the same product but not necessarily as one complete phrase in order. For example, searching (thin strap) is the same as searching (thin AND strap), but is not the same as "thin strap"

These words can also be used in combination to include multiple variations on advanced keywords. The keyword search function follows the order of operations, therefore anything in brackets will be addressed first, then combined with the term outside of the brackets.

For example, if you would like to search for khaki pants that are either described as loose or baggy, the keyword search would look like this:

What Is Stemming?

Keyword searching in EDITED follows stemming logic to ensure all variations of a word are captured, promoting more accurate and comprehensive results.

For example, searching the keyword strap would return results where either strap, straps, or strapped are found
Likewise, a search for coated would return results where coat is found.

Searching for a phrase by using quotation marks reduces the impact of stemming, as phrases are much more likely to have a singular equivalent (e.g. searching for gift will return results that mention gifting due to stemming, but searching for “gift wrap” would only return results that mention gifting if they contained the specific phrase gifting wrap - which is not a likely result).

To exclude results for stemmed suggestions, utilize the NOT function within your Keyword search. For example, coated NOT coat will return results where only coated is found.