The Activewear filter within Specialties lets you choose whether you want to include sports and active products in your analysis or not.
Licensed Activewear lets you choose whether you want to include, exclude, or only analyze products that are affiliated with a registered sports team.
Activewear is any product related to, inspired by, or used in sports. This includes all athleisure products, brand collaborations, and diffusion lines from fashion brands. Within activewear, EDITED has two further levels of classification: Performance and Lifestyle.
- Performance: Activewear products that are exclusively worn to play sports. This includes all products with defining characteristics like sweat-wicking, heat tech, insulation, etc.
- Lifestyle: Activewear products not worn when playing sports, such as athleisure and loungewear. This includes all products that are inspired by sports or worn outside of sports.
- Non-activewear: Fashion products that are not considered to be related to, inspired by, or used in sports.
By default, activewear is included in your workbook.
To enable sportswear categories, you must first select Activewear and ensure Performance is also selected. Scroll down to see the full list of sports categories available.
Once you have selected your activewear specialties filters, click Close at the top right to close the filter panel.