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- Help Center
- How To Use EDITED Digital & Omni
- EDITED Digital/Omni FAQ
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How To Use EDITED Market
- Getting Started
- Building & Managing Market Workbooks
- Market Analytics Building Workbooks
- Advanced Filtering
- Analysis Types: Analyzing Products In Workbooks
- EDITED Analysis In Practice
- Dashboards
- Lists
- How Does EDITED Market Work?
- Sharing EDITED Data
- Market: Understanding Terminology & Methodology
- EDITED Support
- Frequently Asked Questions
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How To Use EDITED Digital & Omni
- Getting Started: Navigation & Administration
- Getting Started: Control Panel
- Analysis Types: Dashboards
- Analysis Types: Insights
- Analysis Types: Opportunities (Decision Trees)
- Analysis Types: Opportunities (Action Impact)
- Analysis: Opportunities (Product Badges)
- Analysis Types: Basket Analysis
- Analysis Types: Tasks
- Getting Started: Using Charts
- Getting Started: Exporting, Sharing, Saving & Downloading
- EDITED Digital/Omni FAQ
- EDITED Digital/Omni Data Sources
- DynamicAction Glossary
- Release Notes Archive
- Additional Administration
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How To Use myEDITED
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How To Use EDITED Research
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How To Use EDITED Messaging
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How To Use EDITED Overlay
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How To Use EDITED Signal
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How To Use EDITED Match
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Webinars
In EDITED Digital/Omni, what is the difference between New Customer, One-Time Buyer and 2-5 Time Buyer?
- A New Customer is a customer that made their first lifetime purchase within the analysis period.
- A One-Time Buyer is a customer who has made one lifetime purchase (within the last 400 days), but is not a “new customer” as of the beginning of the analysis period. One-Time buyers is an important segment to analyze since they are the customers you’ve converted from New to Repeat Purchasers.
- A 2-5 time buyer is a customer who has made 2-5 lifetime purchases as of the beginning of the analysis period.
- One-Time Buyer and all other customer frequency segmentation (excluding New Customers) are customer classification at the beginning of the analysis period.