In DynamicAction, what is the difference between New Customer, One-Time Buyer and 2-5 Time Buyer?
A New Customer is a customer that made their first lifetime purchase within the analysis period.
A One-Time Buyer is a customer who has made one lifetime purchase (within the last 400 days), but is not a “new customer” as of the beginning of the analysis period. One-Time buyers is an important segment to analyze since they are the customers you’ve converted from New to Repeat Purchasers.
A 2-5 time buyer is a customer who has made 2-5 lifetime purchases as of the beginning of the analysis period.
One-Time Buyer and all other customer frequency segmentation (excluding New Customers) are customer classification at the beginning of the analysis period.