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Market: How Does EDITED Market Collect Data?

EDITED Market collects data from over 90,000 brands and retailers across the globe.

We have trackers that search for products from retailers’ websites up to once a day, though as some websites are much bigger than others, some of our trackers can sometimes take slightly longer to collect all the data from an individual site.

Each tracker needs to be able to find multiple different data points on every single product. This includes the product name, description, care & composition, price and price changes, SKU availability, and product images. Imagine this across a site such as ASOS, which has approximately 130,000 products live on its site at a time, that’s a lot of different data points to be collecting every day! 

 

 

What makes this task so complex is not only the number of brands and retailers we track within EDITED Market, but that there's no industry standard when it comes to website structures. This, in turn, means that there is no off-the-shelf way that we can point at a retailer’s website and return all of this data. Instead, we have to custom-build trackers for all individual websites to ensure we’re capturing all of the data that we need around products. It's because of this that adding new retailers into EDITED isn't instant, and the new trackers themselves go through an extensive QA process before they're available. 

If you're searching for a retailer in EDITED and can't find it, this will likely mean we're not tracking that retailer's site in that specific region. If this retailer is a necessity for your analysis, please please formally log this request. You can do so by filling out the New Retailer Request form, which you can access easily from anywhere in the app! First click the (?) Help button and select Give Feedback.

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From there, select the dropdown option for New Retailer Request and fill out the corresponding field details.

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Note: if you are requesting multiple different retailers, please submit each as its own form.

Although we’re constantly working to innovate our product and ensure we’re capturing emerging retailers & brands, we prioritise resources based on customer demand. This means it’s not always possible to include add all requests we receive into EDITED. However, once a request has been submitted, please do rest assured that this has been forwarded to the relevant team and will be taken into consideration for any future updates. 


If you search for a retailer in the EDITED filter panel and the retailer populates but with no results shown, it’s possible we’re experiencing challenges capturing the data for the timeframe you’re analysing. If you require further updates on this, please reach out to our Support team who will be happy to investigate and keep you updated on any progress.