How Does EDITED Messaging Work?

When collecting data for Messaging, our page tracking software is built to screenshot homepage & category landing page updates if it has seen a change of more than 10%. These trackers are also able to click through any popups and cookies that may get in the way of the actual site content.

Our data team subscribes to all email updates available on each website - including all genders and categories. We are unable to subscribe to personalized newsletters that are based on purchase history or customer demographics, as this would require us to make purchases on the website and have access to proprietary customer data.

All of the text from both images and text itself within these channels is extracted from the screenshots by optical character recognition software. This is reliant on how the text is presented. For instance, we cannot extract text in a moving image/gif, but can pick up any static text.

As these captures are in screenshot format, all words will be captured in the native language of the site and not translated to English. Therefore, it is often helpful to include both the native language and English translation in keyword searches in case non-english sites include both.