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Getting accurate answers from AskEDITED

AskEDITED's agent, Edie, turns your question into a search of EDITED data. Most surprising answers come from how a brand, region or filter was read. These habits fix the majority of them

Use the brand name the retailer uses

Edie looks for brands exactly as each retailer lists them. Some retailers use a shorter or different name: Amazon and Zalando list Hugo Boss products as "HUGO", for example.

  • If Edie says a retailer doesn't carry a brand you know it stocks, ask again with the other spelling.
  • Collaborations and own-label ranges are often listed under the retailer's own brand. Ask Edie to search product names for the range instead, e.g. "Find products with '[collaboration name]' in the product name at [retailer]".
Name countries, not "Europe"

In EDITED, Europe (EU) means retailers that run one Europe-wide website, such as a single /eu storefront. It is not all European countries added together, so it returns far fewer products.

For a European view, name the countries you want: "UK, Germany, France, Spain and Italy". Add Europe (EU) as well if you also want the Europe-wide sites.

Check the filters Edie used

Every answer is built on filters: retailers, regions, categories, dates and whether outlet products count. The Data scope box at the end of each answer sums up the ones Edie used:

For the full list, click sources found above the answer, then click the source. You'll see the dates, retailers, countries and categories Edie used, and settings such as whether outlet products were included.

You can also ask Edie directly:

Which filters and date range did you use for this?

Then correct any that are off, for example:

  • Dates. Make sure the figures come from the period you asked about.
  • Outlet products. Some retailers mark all their discounted products as outlet. If discount figures look too low, ask Edie to include outlet products.
  • Categories. Edie may search product names for a word, such as "wrap", rather than use EDITED's category. Ask it to use the category if you want a like-for-like count.
Challenge answers that look wrong

Edie is an AI assistant and can make mistakes. If something doesn't match what you know, say so and ask where the number came from. Edie will often correct itself. Click a source above the answer, then View options, to see the products behind a figure.

Read Research figures as directional

When Edie quotes an EDITED Research article, the figure covers the markets and retailers in that report. That may be broader than your competitor set. Use it as a direction of travel, not a benchmark for your competitors.

For more on phrasing questions, see How to Write a Great Prompt.