DynamicView metrics for the Content Team

  • Evaluate health and effectiveness of selected category sort order
  • Evaluate the quality of recommended products on a page
  • Evaluate select products for newly created content pages based on specific metric criteria

Role

User Story Goal Primary Metric Secondary Metric Secondary Metric Secondary Metric
Content Team

Which Products are driving demand on the Page?

Identify best sellers  and whether influenced by page position

Demand Conversion Units Sold Views Availability %
Content Team

Are any of the products in key site zones low in stock/ out of stock

Improve customer experience

Stock Cover (4 weeks)

SKU Availability %

Views Availability %

Units on Order

Content Team

Are any of the products in key site zones subject to high returns, low customer ratings?*

Avoid driving traffic to known problem products

Return Rate (4 weeks)

Weekly Sales Velocity (4 weeks)

Product Views

Conversion

Content Team

Are any products with High Abandonment Rates in key site zones?

Establish where new/ additional content required and test check out process

Abandonment Rate

Add to Cart Rate

Product Views Conversion
Content Team

Do we have enough stock of products featured in Category, Lifestyle, New Arrivals, Promo, etc. pages to support sales

Improve customer experience

Stock Units

Stock Cover (4 weeks)

Conversion/ Units Sold

Units on Order