- Evaluate health and effectiveness of selected category sort order
- Evaluate the quality of recommended products on a page
- Evaluate select products for newly created content pages based on specific metric criteria
Role |
User Story | Goal | Primary Metric | Secondary Metric | Secondary Metric | Secondary Metric |
Content Team |
Which Products are driving demand on the Page? |
Identify best sellers and whether influenced by page position |
Demand | Conversion | Units Sold | Views Availability % |
Content Team |
Are any of the products in key site zones low in stock/ out of stock |
Improve customer experience |
Stock Cover (4 weeks) |
SKU Availability % |
Views Availability % |
Units on Order |
Content Team |
Are any of the products in key site zones subject to high returns, low customer ratings?* |
Avoid driving traffic to known problem products |
Return Rate (4 weeks) |
Weekly Sales Velocity (4 weeks) |
Product Views |
Conversion |
Content Team |
Are any products with High Abandonment Rates in key site zones? |
Establish where new/ additional content required and test check out process |
Abandonment Rate |
Add to Cart Rate |
Product Views | Conversion |
Content Team |
Do we have enough stock of products featured in Category, Lifestyle, New Arrivals, Promo, etc. pages to support sales |
Improve customer experience |
Stock Units |
Stock Cover (4 weeks) |
Conversion/ Units Sold |
Units on Order |