- Obtain early view of new product performance
- Compare product performance vs a prior period, a target or LY
- Identify which products are effective at acquiring new customers, converting existing customers and reactivating lapsed customers
Role | User Story | Goal | Primary Metric | Secondary Metric | Secondary Metric | Secondary Metric |
Buying |
How is a new range/ brand/ collaboration performing ( New Arrivals )? |
How is a new range/ brand/ collaboration performing ( New Arrivals ) |
Quick read on new product launches |
Demand | Conversion | Product Views |
Buying | Was the Promotional activity undertaken effective at driving additional sales |
Establish productivity & profitability of promos |
Units Sold |
Promo Discount % |
Promotion Cost |
Product Margin |
Buying |
Which products are New Customers Purchasing |
Identify new customer drivers within assortment |
New Customer Placed Order Value % |
Demand |
Product Views | Conversion |
Buying |
Which products are low converting with High Views |
Identify potential problem products to be addressed in/ pre season |
Conversion | Product Views | Units Sold | Customer Ratings/Return Rate |
Buying |
Which products are high converting with Low Views ( BOOST ) |
Identify opportunities to potentialize sales by increasing traffic |
Conversion | Demand | Product Views | Stock Cover (4 wks) or Views Availability % |