DynamicView metrics for the Buying Team

  • Obtain early view of new product performance
  • Compare product performance vs a prior period, a target or LY
  • Identify which products are effective at acquiring new customers, converting existing customers and reactivating lapsed customers
Role User Story Goal Primary Metric Secondary Metric Secondary Metric Secondary Metric

How is a new range/ brand/ collaboration performing ( New Arrivals )?

How is a new range/ brand/ collaboration performing ( New Arrivals )

Quick read on new product launches

Demand Conversion Product Views
Buying Was the Promotional activity undertaken effective at driving additional sales

Establish productivity & profitability of promos

Units Sold

Promo Discount %

Promotion Cost

Product Margin


Which products are New Customers Purchasing

Identify new customer drivers within assortment

New Customer Placed Order Value  %


Product Views Conversion

Which products are low converting with  High Views

Identify potential problem products to be addressed in/ pre season

Conversion Product Views Units Sold Customer Ratings/Return Rate

Which products are high converting with Low Views ( BOOST )

Identify opportunities to potentialize sales by increasing traffic

Conversion Demand Product Views Stock Cover (4 wks) or Views Availability %