DynamicView metrics for the Buying Team

Obtain early view of new product performance
Compare product performance vs a prior period, a target or LY
Identify which products are effective at acquiring new customers, converting existing customers and reactivating lapsed customers

Role	User Story	Goal	Primary Metric	Secondary Metric	Secondary Metric	Secondary Metric
Buying	How is a new range/ brand/ collaboration performing ( New Arrivals )?	How is a new range/ brand/ collaboration performing ( New Arrivals )	Quick read on new product launches	Demand	Conversion	Product Views
Buying	Was the Promotional activity undertaken effective at driving additional sales	Establish productivity & profitability of promos	Units Sold	Promo Discount %	Promotion Cost	Product Margin
Buying	Which products are New Customers Purchasing	Identify new customer drivers within assortment	New Customer Placed Order Value %	Demand	Product Views	Conversion
Buying	Which products are low converting with High Views	Identify potential problem products to be addressed in/ pre season	Conversion	Product Views	Units Sold	Customer Ratings/Return Rate
Buying	Which products are high converting with Low Views ( BOOST )	Identify opportunities to potentialize sales by increasing traffic	Conversion	Demand	Product Views	Stock Cover (4 wks) or Views Availability %