DynamicView metrics for Site Merchants

Get daily read out of Key merchandising Site Zones – are they behaving as expected?
Obtain early view of new product performance
Compare product performance vs a prior period, a target or LY ( Target is not common at Product Level )
Identify possible candidates for promotional/ pricing activity
Analyze results of recent pricing, exposure or stock availability actions

Role	User Story	Goal	Primary Metric	Secondary Metric	Secondary Metric	Secondary Metric
Site Merchandiser	How is a new range/ brand/ collaboration performing ( New Arrivals )?	Maximize profits on winners and shift early to sell-through on losers Case Study: price increase of 5% on successful line (Action Impact) Case Study: 30M in lost demand captured by chasing into inventory of best sellers early	Demand	Conversions	Product Views	SKU Availability %
Site Merchandizer	Expedite clearing product and maximizing margin on overstock product through Category and Sales pages	Maximize sell margins on seasonal stock Case Study: 5% of demand redirected to overstock products	Demand	Profit/View	Views Availability %	Stock Cover (4 wks)
Site Merchandiser	Which Products are driving demand ?	Identify best sellers	Demand	Conversion	Units Sold	Views Availability %/ SKU Availability%
Site Merchandiser	Are we driving traffic to profitable products?	Determine ROI of marketing activity	Product Views	Product Profit	Profit/View	Product Margin %
Site Merchandiser	Do we have enough stock of products featured in Category, Lifestyle, Promo, etc. pages to support sales	Ensure availability of key products	Stock Units	Stock Cover (4 weeks)	Conversion/ Units Sold	Units on Order
Site Merchandiser	Which products are low converting with High Views	Identify potential problem products to be addressed in/ pre season	Conversion	Product/ Internally Sourced/ Externally Sourced Views	Views Availability %	Customer Ratings/ Return Rate
Site Merchandiser	Which products are high converting with Low Views	Identify opportunities to potentialize sales by increasing traffic	Conversion	Product/ Internally Sourced/ Externally Sourced Views	Units Sold	Stock Cover (4 weeks)
Site Merchandiser	Was the promotional activity undertaken effective at driving additional sales**	Establish productivity & profitability of promos	Units Sold	Promo Discount %	Promotion Cost	Product Margin
Site Merchandiser	BURY products that have sold though stock and BOOST high converting products in stockon Category Pages, Landing pages and promos	Maximize demand capture and profit contributionCase study: 5-10% increase in demand	Demand/Gross Margin	Conversion	Product Views	Stock Cover (4wks)