- Get daily read out of Key merchandising Site Zones – are they behaving as expected?
- Obtain early view of new product performance
- Compare product performance vs a prior period, a target or LY ( Target is not common at Product Level )
- Identify possible candidates for promotional/ pricing activity
- Analyze results of recent pricing, exposure or stock availability actions
Role | User Story | Goal | Primary Metric | Secondary Metric | Secondary Metric | Secondary Metric |
Site Merchandiser |
How is a new range/ brand/ collaboration performing ( New Arrivals )? |
Maximize profits on winners and shift early to sell-through on losers Case Study: price increase of 5% on successful line (Action Impact) Case Study: 30M in lost demand captured by chasing into inventory of best sellers early |
Demand | Conversions | Product Views | SKU Availability % |
Site Merchandizer |
Expedite clearing product and maximizing margin on overstock product through Category and Sales pages |
Maximize sell margins on seasonal stock Case Study: 5% of demand redirected to overstock products |
Demand | Profit/View | Views Availability % | Stock Cover (4 wks) |
Site Merchandiser | Which Products are driving demand ? | Identify best sellers | Demand | Conversion | Units Sold | Views Availability %/ SKU Availability% |
Site Merchandiser | Are we driving traffic to profitable products? | Determine ROI of marketing activity | Product Views | Product Profit | Profit/View | Product Margin % |
Site Merchandiser | Do we have enough stock of products featured in Category, Lifestyle, Promo, etc. pages to support sales | Ensure availability of key products |
Stock Units |
Stock Cover (4 weeks) |
Conversion/ Units Sold |
Units on Order |
Site Merchandiser | Which products are low converting with High Views | Identify potential problem products to be addressed in/ pre season | Conversion |
Product/ Internally Sourced/ Externally Sourced Views |
Views Availability % |
Customer Ratings/ Return Rate |
Site Merchandiser | Which products are high converting with Low Views | Identify opportunities to potentialize sales by increasing traffic | Conversion |
Product/ Internally Sourced/ Externally Sourced Views |
Units Sold |
Stock Cover (4 weeks) |
Site Merchandiser | Was the promotional activity undertaken effective at driving additional sales** | Establish productivity & profitability of promos |
Units Sold |
Promo Discount % |
Promotion Cost |
Product Margin |
Site Merchandiser | BURY products that have sold though stock and BOOST high converting products in stockon Category Pages, Landing pages and promos | Maximize demand capture and profit contributionCase study: 5-10% increase in demand | Demand/Gross Margin | Conversion | Product Views | Stock Cover (4wks) |