DynamicView metrics for the Marketing Team

Identify products to feature in campaigns, emails and promotions
Check product profitability, availability, reviews and other health signals prior to increasing bids, driving traffic, adding to a campaign
Identify which products are effective at acquiring new customers, converting existing customers and reactivating lapsed customers

Role	User Story	Goal	Primary Metric	Secondary Metric	Secondary Metric	Secondary Metric
Marketing	Focus marketing spending and promotions on products that are available, convert well and are not returned	Increase marketing efficiency Case Study: reallocate 5-10% of paid spending away from poor performers to strong performers	Demand	Abandonement Rate	Return Rate %	Views Availability %
Marketing	Which products are receiving out of stock or fragmented entry Product Views	Identify opportunities to reduce/ redirect Paid Marketing spend	Out of Stock Externally Sourced Product Views/ OOS Product Views	Fragmented Externally Sourced Product Views/ Fragmented Product Views	Fragmented Externally Sourced Product Views/ Fragmented Product Views	Views Availability %
Marketing	Are we driving traffic to profitable products?	Determine ROI of marketing activity	Externally Sourced Product Views/ Product Views	Product Profit	Profit per View	Product Margin %
Marketing	Are any of the products in key site zones subject to high returns or poor customer reviews?	Avoid driving traffic to known problem products	Externally Sourced Product Views/ Product Views	Return Rate (4 weeks)	Product Views	Conversion
Marketing	Are any products on sale which have not had any recent views?	Identify opportunities to drive additional traffic	Externally Sourced Product Views/ Product Views	Velocity (4 weeks)	Stock Cover (4 weeks)	SKU Availability %
Marketing	Which products are efficient at reactivating lapsed Customers?	Identify opportunities to reengage new lapsed	Reactivated Customer Placed Order Value %	Placed Order Value	Externally Sourced Product Views/ Product Views	Conversion
Marketing	Which products are efficient at attracting new Customers?	Identify opportunities to drive new customer spend and loyalty	New Customer Placed Order Value %	Placed Order Value	Externally Sourced Product Views/ Product Views	Conversion
Marketing	Customer Experience on Site	Ensure a positve experience	Demand	Abandonment Rate	Return Rate %	Views Availability%